Comcast starting new subscription VOD service

Comcast is announcing a brand new subscription VOD service that's targeted squarely at countering Netflix but requires already having to pay for cable.Streampix will launch over the nation's biggest video distributor now with movies and television content from past seasons licensed from the own programming unit, NBCUniversal, in addition to Disney, Warner Bros., and The new sony Pictures.Having a business design and catalog-oriented content mix much like Netflix along with other competing services like Amazon . com along with a coming partnership from Verizon and Redbox, Comcast is clearly trying to supplement its existing digital presence, Xfinity, having a lengthy-tail-oriented offering. But Streampix isn't open to individuals that do not already get Comcast cable.Streampix will be either liberated to individuals who get Comcast's triple-play package of video, broadband and make contact with or for the next $4.99 fee on the top of other types of Comcast choices.Streampix can give out-of-home use of choose content across online, wireless and connected-TV platforms, including its very own existing VOD assets.One of the game titles to become provided include "30 Rock," "Grey's Anatomy" and "Ocean's Eleven." Comcast has already been within the SVOD business to some degree through its stake in Hulu, with a SVOD offshoot known as Hulu Plus, though is really a quiet partner within the venture, a concession designed to get approval because of its purchase of NBCU this past year. Contact Andrew Wallenstein at andrew.wallenstein@variety.com